Lifestyle photographer London
I’m David, a commercial lifestyle photographer in London specialising in capturing authentic, emotionally driven moments that tell compelling brand stories. With a keen eye for natural light and composition, I blend real-life energy with an authentic documentary style to create images that resonate deeply with modern audiences.
From national advertising campaigns to editorial features, I’ve worked with leading brands and agencies to craft visual narratives that feel lived-in, vibrant, and intentional. Whether on location or in the studio, I bring a collaborative spirit and a refined creative vision to every shoot.
I’ve been trusted by clients such as Aston Martin, Canary Wharf Group, Cancer Research UK, De Beers Group, Diageo Plc, and Heathrow Airport Ltd. My work bridges the gap between commercial appeal and lifestyle authenticity, delivering imagery that’s not only beautiful but also fit within each clients brand values.
Authentic lifestyle photography captures real moments, emotions, and interactions in a natural, unposed way. Rather than staged scenes or forced smiles, it focuses on genuine stories — people living their everyday lives, whether that’s a family baking in their kitchen, friends laughing during a road trip, or a quiet family moment.
This style of photography emphasises truth and relatability. It often uses natural light, candid compositions, and real-life environments to evoke a sense of intimacy and connection. Authentic lifestyle photography isn’t just about what’s seen — it’s about what’s felt. It aims to preserve memories in a way that feels honest, emotional, and timeless. Perfect for personal storytelling, branding, or editorial work, it invites viewers to see themselves in the image and feel part of the moment.
Lifestyle photographer for brands
Lifestyle photography for brands involves capturing authentic, relatable moments that showcase a brand’s products or services within real-life contexts to tell a story and emotionally connect with the target audience. This style helps brands build trust, demonstrate product use, and visually communicate their lifestyle values.
Lifestyle photography for brands show:
Product in real use: Brands show their products naturally integrated into everyday activities, like a candle on a cozy bedside table, apparel worn during outdoor sports, or cookware used at a social gathering. This approach helps customers visualise how the products fit into their own lives and routines.
Storytelling and emotional connection: Lifestyle photography goes beyond a simple product shot, focusing on the story behind the scene—family interactions, social events, or outdoor adventures—to engage viewers on a personal level and highlight the benefits of the product in context.
Versatility for all sectors: Apparel brands may show models engaged in casual or sport activities, homeware brands might depict social dinners, and wellness brands use monochromatic palettes to emphasise simplicity and lifestyle appeal. Family-oriented brands often feature warm, intimate household scenes.
Supporting content marketing: Lifestyle brands leverage these photos across blogs, social media, websites, and partnerships. Authentic, professional lifestyle images enhance brand authority, help with influencer collaborations, and consistently attract and retain customers.
Building brand personality and trust: For personal brands and small businesses especially, lifestyle photography humanises the brand by showing behind-the-scenes moments and daily routines. This fosters authenticity, builds trust, and differentiates brands in competitive markets.
Practical tips include: prioritising candid, dynamic shots; using natural light; featuring diverse models; and maintaining consistency in style and storytelling to reflect brand values and target demographics.
In essence, lifestyle photography for brands is a powerful tool to visually narrate how products or services enhance everyday living, making the brand relatable, trustworthy, and aspirational to consumers.
London lifestyle photographer for advertising campaigns
Advertising photographers bring the vision of an ad campaign to life. Their role goes beyond simply taking pictures; they’re problem solvers who understand the importance of storytelling through visuals. They combine technical skill with creative instincts to create mood boards, develop shot lists, and handle every aspect of the shoot, from pre-production to post-production.
Advertising lifestyle photography blends visual storytelling with real-life context to create authentic, emotionally resonant images. Rather than focusing on product shots in isolation or overly staged models, lifestyle advertising photography places people at the centre of the story — using the product or service in natural, everyday scenarios.
The goal is to show how a brand fits seamlessly into a customer’s life. Whether it’s a family enjoying a meal made with a particular food brand, a traveler unpacking a durable piece of luggage, or friends relaxing with a beverage on a summer evening, these images are crafted to feel relatable and aspirational at the same time.
This style leans on authenticity, using natural light, real environments, and candid or semi-directed moments to evoke emotion and connection. The viewer should be able to imagine themselves in the scene — feeling the experience rather than just observing the product. That emotional resonance builds trust and strengthens brand identity.
For advertising, lifestyle photography is especially effective in digital campaigns, social media, print ads, and website visuals. It aligns well with modern consumer values that prioritize transparency, realness, and connection over hard sells or overly polished aesthetics.
I have worked on advertising campaigns for Canary Wharf Group, Cancer Research Horizons, Diageo, Heathrow Airport Ltd, NHS, University of Gloucestershire, Vertus.
Lifestyle Photographer London for property branding
A lifestyle photographer in London for property branding specialises in creating visually rich, emotionally engaging images that go beyond traditional real estate photography. Instead of simply documenting a property’s layout or features, this style of photography tells a story about the experience of living in or interacting with the space.
By incorporating models, styled interiors, and natural lighting, a lifestyle photographer showcases how a property feels—highlighting its atmosphere, functionality, and unique charm. Whether it’s a cozy morning coffee on a balcony, a family gathering in a modern kitchen, or serene moments by the pool, these images help potential buyers, renters, or guests imagine themselves in the space.
For real estate developers, boutique hotels, Airbnb hosts, or interior designers, lifestyle property photography elevates branding by presenting the property as part of a desirable lifestyle. It’s a powerful visual marketing tool that builds emotional connection, enhances perceived value, and helps properties stand out in a crowded market.
Photography can dramatically enhance your property brand by shaping how people feel about the space before they ever step inside. It goes beyond documentation, selling a lifestyle, emotion, and identity.
It creates a strong first impression: High-quality visuals immediately signal professionalism, value, and trust. In a competitive market, this can be the deciding factor between someone clicking through or moving on.
Communicates your brand story visually: Photography can reflect your brand’s tone (luxurious, modern, cozy, creative), audience (young professionals, families, retirees, businesses), and values (sustainability, innovation, exclusivity).
Highlights unique selling points: Photography allows you to showcase what makes your property distinct, such as architecture or design features, natural light, views, or landscaping, amenities like rooftop lounges, gyms, and co-working spaces, and branding elements like signage, finishes, and service touch points.
Builds a cohesive brand identity across channels: Consistent, well-styled imagery used across websites, social media, brochures, ads, signage, and presentations builds a cohesive brand identity.
Inspires emotional connection: Photography can evoke aspiration and belonging, two powerful drivers in real estate. When people see themselves living, working, or thriving in a space, your brand becomes desirable.
Drives sales, leasing, or investment decisions: Well-branded photography boosts click-through rates on listings, tour bookings, lead quality, and conversion rates. It positions the property as a premium and trustworthy investment, whether residential, commercial, or mixed-use.
If you like what you see, get in-touch to discuss your project.
To discuss a project, arrange a meeting or view my portfolio please contact me on +44 (0)7956 902 509
or by email at mail@davidhares.com